Intesa Sanpaolo: The pricing transformation journey at ISBD

ISBD is the international subsidiary banking division of the Intesa Sanpaolo Group, encompassing 12 banks across Central & Eastern Europe and North Africa. In this case study we will review the journey of ISBD in implementing their pricing transformation: from the vision of ‘Value Based Pricing’ through the achievements and challenges on the way.

Andrea Consonni & Vid Kovačiček

Intesa Sanpaolo Group